Digital Marketing
What's the digital marketing ?
Digital marketing is one of the most important functions or services for various types of profitable and non-profit companies and businesses, as it is considered in the business world as one of the most important criteria for success, and the means to achieve the business goals, whatever they may be. Digital marketing is simply defined as campaigns promoting products or services or even promoting companies themselves on the web to achieve the optimum reach to potential customers.
Steps
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Information Gathering
Information is collected from the client regarding their business type, industry sector, and the goals they aim to achieve with the website. This includes the desired features and designs for the website
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Research and Study
The research and study process focuses on the industry sector and activities in which the client is engaged. This involves studying the markets, competitors, and potential customers within the client's business field
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Planning
Plans are developed based on the information collected from the client and the insights obtained from the research and study phase. These plans aim to achieve the client's objectives and clarify the workflow
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Marketing
This involves the actual implementation of the drawn plan and starting work on marketing campaigns according to the steps outlined in the business plan and its strategy to achieve the goals of the marketing campaigns
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Monitoring and Development
Continuous and ongoing development of marketing campaigns is carried out to improve their performance and effectiveness. Additionally, the marketing plan and its strategy are developed to keep up with market developments
We offer you digital marketing services
Page Content Mangment
Websites Content Mangment
Email Marketing
Google Ads
Marketing Strategy
Messages Marketing
Page Analysis
Seo
Manging Social Media
Social Media Ads
What is the importance of digital marketing ?
In general the importance of marketing is one of the axioms in the field of business, as the marketing department is one of the most important departments in any company, and even on the level of small-scale businesses, marketing ensures rapid reach to the customers in markets, especially in our digital era where you will not be able to reach the customers effectively without a well build marketing strategy that target them through digital marketing campaigns.
What are the types of digital marketing goals ?
The objectives of these campaigns differ according to the companies' different products and services, in addition to their different strategies to achieve their goals. These campaigns targets are usually either to reach new customers or to reach previous customers according to the marketing strategy goal of the campaign. The goal of the marketing campaigns may not be limited to reach customers for the aim of selling them products or providing services.
There are different types of campaigns in terms of the goal which are divided into:
Sales Campaigns: These are the traditional campaigns that aim to find new or former buyers with the aim of achieving the largest possible profits through direct selling or providing services.
Reaching campaigns: These are campaigns that seek to create awareness among customers of the company's name and services, linking the company's image in the buyer's mind with its products quality and features and raising his confidence in the company and its products.
Followers campaigns: These are the campaigns that are related to improving the performance of the website or company pages on social media sites and increasing the number of visits or followers to form a base of followers of the company on the Internet.
What are the types of digital marketing campaigns ?
in digital marketing campaigns, as it is clear from the name, takes a place in the virtual world of websites, and their types differ according to the goals to be achieved by the campaigns, and according to the services or products provided. And campaign strategies.
Despite the large number of types of marketing campaigns, the most famous and most popular are the following types:
Social media campaigns: These are the campaigns that take a place on social media websites in general, and the most famous of these sites are Facebook, Instagram, Twitter, Snapchat, TikTok, and many other sites, each of which is specific to a type of customer.
Search engine campaigns: These are the campaigns that appear on search engines such as google, bing in the event that a search is conducted for something related to the company's products or services that are on the first pages of the search results. Email campaigns: These are campaigns that target the emails of a group of potential customers as text email to attract them.
Impression campaigns: These are campaigns that depend on images and videos, as they appear on many websites as classified ads for potential customers while they browse various types of websites, similar to the billboards that we see on streets.
What is SEO ?
Digital marketing is not only limited to these types of paid advertising campaigns, but there is also one of the most important and complex digital marketing strategies, search engine optimization (SEO), which are campaigns that aim to improve the appearance of the company’s website or its pages on social media and search engines when potential customers search for some Keywords or terms related to the company's field of work. This appearance is called organic exposure when the company is on the first pages of search engine results.
What is the importance of SEO ?
Improving visibility in search engines is one of the most important functions of digital marketing, as it gives the company a very high credibility, and it also brings a huge number of potential customers. In our digital age, for clients within its domain. The process of improving visibility on search engines, such as normal digital marketing campaigns that show quick results, is a very tedious process that consumes a lot of time and effort compared to paid campaigns to show results, as it requires at least six months of continuous work, due to the expansion of the market and high competition.
How to do digital marketing ؟
After understanding the basics of digital marketing, we get to the heart of the matter, which is how can digital marketing be employed in the best way to get the best results? Marketing in a way is considered as an art, and it is the art of understanding the mentality of customers and knowing the shortest and fastest way to reach them. Therefore, in UID, we first take all possible information about the company, including information about the products or services provided, and about the advantages of these products and services, to form a clear picture of the company completely. After that, the process of searching and studying potential markets begins, to find the most suitable customer segment, to understand the most appropriate type of campaign to approach, in addition to studying competitors and their marketing strategies to create competitive opportunities against them. After completing the information, the stage of drawing up the marketing plan begins in accordance with the available information and setting the marketing strategy based on the goal to be achieved and determining the type and locations of the marketing campaigns to be followed. The completion of planning and the initiation of the plan does not mean the end of the marketing process which requires development. The research and development process within the marketing plan is a continuous process to raise the efficiency of campaigns permanently and try to anticipate opportunities in the market to turn them into successes and overtake the competitor.
Conclusion :
Digital marketing, as I mentioned, is an art that may determine the success of the company from its failure, as it is something that cannot be underestimated at all. Marketing is a costly process, as it requires time, patience, and money, and it requires experts and specialization away from personal attempts and pretenders of experience from deceivers, so UID puts its expertise in digital marketing and its team is in your hands to enjoy a unique experience with our professional digital marketing service.
